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	<title>chez dafyd &#187; grammar</title>
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	<description>bienvenue, internautes</description>
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		<title>Ah, yes&#8230;</title>
		<link>http://www.dafy.dj/2009/02/ah-yes/</link>
		<comments>http://www.dafy.dj/2009/02/ah-yes/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 17:19:47 +0000</pubDate>
		<dc:creator>dafyd</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[grammar]]></category>
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		<guid isPermaLink="false">http://www.dafy.dj/2009/02/ah-yes/</guid>
		<description><![CDATA[So, when I said that I&#8217;d be blogging more frequently, it looks like I lied. Sorry about that. No real excuse &#8211; just didn&#8217;t have anything to say. I&#8217;ve still not got a proper job, seven months after graduating, which is incredibly frustrating. I&#8217;ve been doing odd bits of freelance website work, which keeps me [...]]]></description>
			<content:encoded><![CDATA[<p>So, <a href="http://dafydjon.es/2008/12/we_apologise_for_the_interruption.php">when I said</a> that I&#8217;d be blogging more frequently, it looks like I lied. Sorry about that. No real excuse &#8211; just didn&#8217;t have anything to say.</p>

<p>I&#8217;ve still not got a proper job, seven months after graduating, which is incredibly frustrating. I&#8217;ve been doing odd bits of freelance website work, which keeps me busy, but I don&#8217;t think counts as a job, and certainly isn&#8217;t what I wanted to be doing. Lots of applications, lots of rejections, lots of not hearing anything at all. Most frustrating? Being told that you&#8217;re &#8220;over qualified&#8221; or would &#8220;feel restricted by the role&#8221;. Frankly, I don&#8217;t care &#8211; I just want to work!</p>

<p>Still, light at the end of the tunnel, and all that: there&#8217;s a 50-50 chance that I&#8217;ll end up in the States, where there&#8217;s an even bigger jobs market in which to not find work. I&#8217;m also seriously tempted to take a <a href="http://www.nottingham.ac.uk/education/courses/ite/pgce.php">PGCE</a> &#8211; teaching seems to tick all the boxes on my &#8220;what I want from a job&#8221; list, and they pay you to train, so that may be what I&#8217;m doing next year if the dates work out. I&#8217;ll keep you posted.</p>

<p>In the meantime, a snippet from an email I received from East Midlands Trains. Seems they need to revise <a href="http://dafydjon.es/2008/08/less_grammar_more_driving_pleasure.php">the difference between &#8220;less&#8221; and &#8220;fewer&#8221;</a>&#8230;</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="EMT less-fewer confusion" src="http://dafydjon.es/blog/docs/FirefoxScreenSnapz012.png" width="360" height="97" class="mt-image-none" style="" /></span></p>
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		<title>Less grammar. More driving pleasure.</title>
		<link>http://www.dafy.dj/2008/08/less-grammar-more-driving-pleasure/</link>
		<comments>http://www.dafy.dj/2008/08/less-grammar-more-driving-pleasure/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 15:02:23 +0000</pubDate>
		<dc:creator>dafyd</dc:creator>
				<category><![CDATA[1]]></category>
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		<category><![CDATA[bmw]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[english]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[language]]></category>
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		<description><![CDATA[I just caught this BMW advert, narrated by Donald Sutherland, during the Grand Prix: Pretty advert, sure, but it&#8217;s that last card, the tagline, that annoys me. Any GCSE student &#8211; let alone a copywriter at a major agency, working on a huge campaign for a massive client &#8211; could tell you that you can&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>I just caught this BMW advert, narrated by <a href="http://uk.imdb.com/name/nm0000661/">Donald Sutherland</a>, during the Grand Prix:</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/6G2KzENC_ww&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/6G2KzENC_ww&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>Pretty advert, sure, but it&#8217;s that last card, the tagline, that annoys me. Any GCSE student &#8211; let alone a copywriter at a major agency, working on a huge campaign for a massive client &#8211; could tell you that you can&#8217;t say &#8220;less emissions&#8221;. It should be &#8220;fewer emissions&#8221;, as &#8220;emissions&#8221; is a countable noun. I&#8217;d be perfectly happy with &#8220;less gunk emitted&#8221;. Even &#8220;less gas&#8221; would be fine. But absolutely not &#8220;less emissions&#8221;.</p>

<p>That said, Fowler says that</p>

<blockquote>
  <p><em>less</em> can be idiomatically used with plural nouns when these denote something closer to an amount than a numerical quantity, as with distances, periods of time, ages, and sums of money: <em>less than 5 miles to go | less than six weeks | children less than three years old | less than &pound;100</em></p>
</blockquote>

<p>In this context, I suppose, &#8220;emissions&#8221; is denoting the total amount of gunk being emitted, so this could, feasibly, be correct. I&#8217;m not convinced, though &#8211; it just seems sloppy to me, using ungrammatical English to fit the meter of the tagline.</p>

<p><a href="http://engineroomblog.blogspot.com/2008/07/less-emissions-more-driving-pleasure.html">The Engine Room</a> (a blog about language, not cars) has an interesting discussion about the same thing&#8230;</p>
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