Tangentially related to my last post, I wanted to share a somewhat amusing, somewhat annoying quirk of the American chocolate market.
You know a Mars Bar, right? One a day helps you work, rest and play? There is no such thing in America. Nope, in the USA, a Mars Bar is called a Milky Way.
This causes me immense amounts of confusion. Englishers, I’m sure you’ll understand why. For my American friends, I should explain that there is a chocolate bar (“candy bar”) marketed in the UK as a “Milky Way”. It is not, though, what you know as a Milky Way; it’s what Mars USA calls a 3 Musketeers bar. There is no 3 Musketeers bar in Britain.
So, to recap, in the hope that I can help others from falling into the same trap:
- UK Mars Bar = US Milky Way
- UK Milky Way = US 3 Musketeers
Now try standing in front of those two bars in an American store and try to pick the one containing caramel. Mind = blown.
Photo by Flickr user ukslim (by-nc-sa)