There are lots of things I dislike about the London 2012 Olympics. I’m really not going to get started on them here. But today, apparently, Seb Coe and his minions reached another low: they launched the new “brand” for the games:
The shapes are really the numbers 2012. Do you see? Must have taken a whole afternoon to come up with that.
I’ve no idea what it’s really supposed to be or represent, but I’m fairly certain that it will have changed considerably by the time 2012 comes around… It seems that the logo that has been used for the past three years, that everyone now associates with the games, is not good enough…
The BBC promptly asked for readers’ suggestions (because what would a news story be without a good amount of UGC to go alongside it?), a good number of which are considerably better than the official brand. There are also a fair few that extract the Michael… I love this one.
