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Jumping on the Bandwagon

January 19, 2005 by dafyd

The New York Times has done a very good spoof advert about all those armbands that charities seems to be selling nowadays.

I don’t know about you, but I’ve come across yellow ones for Lance Armstrong’s cancer campaign (designed by Nike), blue anti-bullying ones, and white “Make Poverty History” ones (as featured on the Vicar of Dibley).

Now, I’m all for an innovative way to raise money for these important causes, especially if it gets them publicity at the same time. But there comes a point when it gets silly. There’s a reason that only Comic Relief uses Red Noses… it’s unique, and can be easily identified with the campaign. When loads of different campaigns launch the same gimmick at the same time… they all merge into one.


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